I am a Gen X 40-something, almost 50 (WHERE did the time go?) blogger, online influencer, as well as a business owner. It’s not just me; I’m one of only a handful… It’s just one of many Gen-X influencers and Gen-X bloggers, as well as solopreneurs, making their mark on the internet.
As a blogger coach, I’m often asked by both men and women who are in my age range to seek help as they launch their blog-based business.
Stats About Gen-X Business In Canada And The US
Statistics from Canada show that the amount of Canadians who are over 55 who have started their own businesses has trebled over the past 20 years.
Additionally, female entrepreneurs are expanding too. In the past 40 years, it was 1%, and in 2018, it was at 28 percent. It is continuing to grow!
In the US, 44% of small-business owners are Gen X, according to a 2021 Guidant Financial survey, which is similar to Canada. In all small-scale businesses, the majority are owned by women, and the trend is upwards.
I conducted an informal poll on the Facebook page I belong to (a mixture of Millennials and Gen-X bloggers) and discovered the majority of the respondents are looking to expand the blog to become a permanent venture.
Let’s take a deeper look at the reasons why now is the best time for Gen-Xers to begin an online blog or even their own online business.
We’re Tech Savvy
The Gen-X generation, particularly those born around the year 1970, are tech-savvy.
Research on technology use by generation during the year 2019 from Pew Research shows that Generation Y is the most avid adopter of new technologies, and Gen X isn’t far behind.
An assumption that any person over 40 is not digitally proficient is a huge misunderstanding.
We were raised in the age of computers. Who doesn’t have a memory of these? PET PC, Commodore 64, and PC series?
I have a valid email address that I used at the time Yahoo began offering email to customers.
The first time we were exposed to computers was in the classroom, and we witnessed the advancement of technology throughout the working world.
We were around when smartphones were an actual thing, mostly because we earned enough to pay for the devices.
The process of learning new software and apps isn’t a new thing for us.
Therefore, creating a blog and website, as well as setting up an online business, isn’t difficult! We welcome the challenge.
We’ve Got Experience and knowledge To Share
We’ve been in the business for several years and have gained the expertise we have in our area of expertise.
We’ve had a long time to nurture hobbies and increase our knowledge.
What better way to take the lessons we’ve learned and apply them to our own company?
Start a profitable blog that is based on the things we’re interested in.
Or make yourself an influencer and then monetize the social networks you use?
In this case, I mingled my many years of experience in marketing and PR communications with my passion for blogging. This resulted in Margaretbourne.com as well as my coaching business for blogs.
I enjoy sharing tips for blogging as well as helping others start and develop their blogs into a successful business. Also, I love working with my clients and clients, which is an ideal win-win!
In looking at your personal experiences and knowledge gained over time, think about what else you could create by creating a blog or business?
We Want To Be Our Own Boss
Guidant research has shown that 29 percent of the respondents began an enterprise to become their own boss.
We’d like to be the ones who decide, make the choices, and take the risk.
A blogger I know, Daphne Reznik, who manages her Blog Free at 50, frequently discusses the benefits of having your own business. The freedom to do whatever you’d like, whenever you want to, is a huge advantage of being self-employed.
If you’re a blogger, perhaps even one who is part-time and uses it as a source of income, you’re the person in charge.
The satisfaction of making something that will be of interest to other people and generate income is something that many people want.
My informal survey indicates that 62% of those who responded would like to turn their blogs into businesses.
Is A Blog For Women Over 40 A Good Idea?
Yes! You’ve got Experience, knowledge, and even something you can impart to the world.
It doesn’t matter if you’re beginning your own blog after 40 or launching an online venture… as well as even becoming an influencer; now is an ideal moment to start.
You’ve got everything you need to succeed. All you require is a strategy, perseverance, and a determination to achieve.
Is 40 Too Old To Start A Business?
No! This is the ideal time to begin a new company. According to a National Bureau of Economic Research study, the “mean founder age for the 1 in 1,000 fastest growing new ventures is 45.0”.
Because you’ve accumulated years of progress and have developed your abilities, you’re more prepared to start and build your own business that is successful at the age of 40 or up.
How Expensive Is It To Start A Blog When You’re Over 40?
On average, it will cost you between $250 and $1000 to launch an online business or blog. This includes hosting costs for self-hosting as well as a WordPress theme and plugins, stock photography online software, and classes.
It’s helpful to collaborate with a coach for your blog who will share ideas and time-saving tricks along with tips and tricks regarding the best practices for seeking to boost your specific abilities like:
Do I Need To Focus On Fashion As An Influencer Over 40?
The short answer is that there isn’t. There are numerous other specific interests that women older than 40 can pursue!
Think about fitness, wellness as well as travel, home décor, and relationships, personal growth, Career advice including business and entrepreneurship, and maybe even having children (there are a lot of first-time mothers aged 40 and older! ).
Get Started With A Blog Or Business Today
If you’ve been on your feet, even though you’ve always dreamed of creating the business of your dreams, what’s wrong with you? Why do you wait?
Making extra money or earning a full-time job as your own boss is extremely lucrative.