It’s a good thing for bloggers! Is an amazing, simple analytics tool that’s a fantastic alternative to the mess of GA4. In this Fathom Analytics review, I’ll highlight some of the best reasons I’m thrilled to find this solution for small- and medium-sized business owners.

Anyone who is tracking their analytics to improve their blog or for business reasons ( sponsored posts and brand collaborations) will be pleased to know that relief is available.

It’s not for free, however, since they are developers striving to develop something we can all benefit from.

However… It’s also one of the simplest and most affordable options for serious bloggers who are interested in knowing what they’re doing.

Contents conceal What is Fathom Analytics? Top 3 things I like about it The Fathom Analytics review Analytics for Bloggers: Methods to Utilize It What Fathom Analytics currently isn’t able to do is integrate with Google Search Console2/ An easy to use app Favorable Pricing for Completely new Bloggers Alternatives to Fathom AnalyticsIs Fathom Analytics worth it?

Disclosure: This article includes affiliate links, which means that when you click on an item or service and then decide to buy it, you might earn a small commission at no charge to the user. All products and services recommended have been sourced from my good experiences with them. For more details, please review my Disclaimer.

What Is Fathom Analytics?

It claims to be “Google Analytics without compromise.” Fathom Analytics is a platform for software that is focused on making its application simple to use and also the protection of your privacy online.

I have access to all of my important analytics in one place, including the number of people who visit my site, the number of visitors pages, page views, the average time spent on my site, bounce rate, and the event’s completions.

It’s simple to view the most popular page views and referrers in an instant.

If I’m interested to, I can go down each page and see the specific breakdown of each page with all of the above.

It’s compliant with GDPR CCPA Privacy, ePrivacy PEC, R, and more.

It is a very simple setup for analytics (only a couple of minutes in comparison to the complex design for GA4)

It doesn’t collect or save personal data (see the way it does all this with cookies and anonymous tracking of page views)

If you decide to switch between GA4 or GA4 to Fathom Analytics, you’ll be able to get rid of the annoying cookies notice (see the previous paragraph)

It’s simple to integrate it into your site either by using their plugin or a specific code you’ve been assigned or by placing the code inside the header.

These are just a few of the most important characteristics.

To bloggers, It speeds the process, which makes it simpler and easier to locate all the information we require… with no craze.

Fathom Analytics For Bloggers: Ways To Use It

I’d like to offer an overview of the ways bloggers can make use of Fathom Analytics – because it can make life easier.

You can get a quick overview of your weekly, daily, or monthly progress. There is no need to do numerous things to obtain the report of your page views.

When pitching brands, you’ll be able to get a picture to show evidence of the kind of traffic they’re looking for and the demographics of the country they’re trying to find.

When a campaign sponsored by a brand has finished after the campaign has ended, you can inform your partner in the brand (pageviews and visitors, as well as time spent) by providing a photo of the traffic to the review article.

Review what blog posts require some extra boosts by doing an annual review

What Fathom Analytics Currently Lacks

While Fathom Analytics is an excellent choice in comparison to Google Analytics 4. As with all new platforms, there are some problems.

While I’m overall very happy with the product, however, some areas need to be addressed or need improvements.

There’s a thing I’m sure is a good idea to accept since there are so many positive things to be said about Fathom Analytics.

These are the things that most bloggers would love to hear.

Integration With Google Search Console

It’s not yet integrated into Google Search Console.

The main word, in this case, is “yet.” The team says it’s looking into this in the near future.

We all are aware that GSC is vital to SEO and gaining an understanding of the importance of keywords on your website.

It’s said to be to be in the process, but we’ll need to be patient.

An Easy To Access App

At present, there is no app available. But let’s keep our fingers crossed.

I’ve enjoyed using Google’s GA application because it gave me quick screenshots as well as access to my statistics.

There’s a solution for Fathom Analytics. If you have an iPhone, after you’ve got it open in Safari, You just need to add it to your home screen by clicking “Add to Homescreen.”

The bookmark is created, which allows you to access the webpage on Google.

Favorable Pricing For Completely New Bloggers

Okay… So, I’m sure you’ll increase traffic to your website since you’re following me, and I’m sharing my tips for increasing traffic to your blog.

However, for those who are new to the field, it is possible that USD 13/month (for an entry plan with at least 100K pages viewed per month and up to 50 websites) may be too for some. Particularly considering that Google Analytics Universal was free.

If you decide to switch to an annual plan through Fathom Analytics, you’ll get two months for free.

If a premium Starbucks coffee costs about $7, I’m certain you’ll manage USD 11.66/month.

Keep in mind that you’re paying the Fathom Analytics team Fathom Analytics to keep building an incredible, easy-to-use platform that is constantly adding new features that make your LIFE simpler… without GA4.

In addition, they’re not selling your personal information to a third party. It’s, therefore, only sensible to spend money on a service like this one that keeps your data as safe as it can be data-wise.

Pro Tip: Do you want to know how to get back the cost of Fathom Analytics? Make pitches to companies for sponsored posts, and the data that you’re receiving is crucial for brands.

They want to see tangible results that don’t just comprise the sales (this could be the main reason why they need an affiliate link in the article. They want to increase their visibility. Pageviews and page visits are crucial to them as metrics for their success.