Charlotte’s Law :: Support for Victims of Trolling and Cyber Bullying

This week has been a game-changer in the ‘social sphere. Why? Because this week, a witty and tenacious woman called Charlotte Dawson killed herself. And now, she’s gone. Well documented was her love/hate relationship with social media and the abuse that it can produce without any provocation. Like tiny, soul wounding spears- comments from social… Continue reading Charlotte’s Law :: Support for Victims of Trolling and Cyber Bullying

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How to Interact with Bloggers: 8 Worst Mistakes by Fashion Publicists

Fashion PR has a platter of idiosyncrasies in relationships that make it one of the most difficult PR niches – and that’s before you add bloggers to the mix. We already know blogs are one of the most cost-efficient, high-conversion ways to put products and brands in the public eye. But even after all this… Continue reading How to Interact with Bloggers: 8 Worst Mistakes by Fashion Publicists

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Categorized as Blogger

Why I Get Irate When Big Brands Try to Deceive Bloggers for Free Advertising.

One of our Blogger Connect members recently contacted us about the number of guest post pitches she’s been getting in her inbox. Upon further investigation, she discovered these weren’t those spammy ones that have your facepalm, hit delete and yell out “NEXT”. “Recently I’ve seen spike in total strangers emailing me telling me their awesome… Continue reading Why I Get Irate When Big Brands Try to Deceive Bloggers for Free Advertising.

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Categorized as Blogger

Keys to Growing a Highly Engaged Twitter Following

Whilst the tips listed below are straightforward; you will need to devote a decent amount of time regularly to make them work. No one said social media was easy, or at least they shouldn’t have. Finding Quality to Follow ◾Run an (advanced) keyword search on your industry sector topics ◾Run a search on your competitor’s… Continue reading Keys to Growing a Highly Engaged Twitter Following

6 Steps to Crafting Contagious Content as a Blogger

As a social media consultant, I’m always looking for new and exciting marketing research, especially about online psychology and how to help my clients get more reach from the time they invest in their social media marketing. The book that most excited me in 2013 was Jonah Berger’s, Contagious: Why Things Catch On. After reading Tipping… Continue reading 6 Steps to Crafting Contagious Content as a Blogger

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Categorized as Blogger

Will You Use Twitter’s New Australian Advertising Platform to Promote Blog Posts?

Last week, I was interviewed on ABC radio about Twitter opening its Australian headquarters in Sydney and the controversy around a British Airways customer using a U.S. self-served ad portal to advertise a complaint. You may have already seen it promoted tweets from Australian businesses such as the banks and celebrities, but the official self-served… Continue reading Will You Use Twitter’s New Australian Advertising Platform to Promote Blog Posts?

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Categorized as Blogger

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