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Iolanthe Gabrie, Blogger, Australia

Iolanthe Gabrie

Blogger and Commercial Writer
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Ruby Slipper

Iolanthe Gabrie is Ruby Slipper. Iolanthe has offered an elegantly curated vision of Melbourne arts, culture and style since 2009. A vision for those who are thoughtful, adventurous and open-hearted. We are both urban and rural, thinking, dressing, eating, reading, writing, laughing, clever and empire-building. We are #righteousbabes and suspect you are too.

Arts & Craft, Fashion, Personal


Ruby Slipper sits uniquely as a Melbourne-centric arts and culture blog, presenting an intelligent, amusing and earnest view of local creative events, festivals and style. We present often-complex ideas in an accessible way, allowing readers to take what they want from our tome: be it style, new ideas, inspiration to visit new places locally, or ways to begin asserting themselves in the online space.

Blogging Topics


Speaking video

from Iolanthe Gabrie

Speaking video

from Iolanthe Gabrie

Available for

  • Sponsored Posts
  • Brand Ambassadorships
  • Guest Posts
  • Speaking
  • Events
  • Social Media
  • Paid Reviews
  • Paid Competitions
  • email marketing

Blog stats (last updated August, 2014)

  • Average unique visitors: 2500 p/m
  • Average page views: 5000 p/m
  • Facebook page Likes: 562+
  • Twitter Followers: 1052+
  • Pinterest Followers: 134+
  • Instagram Friends: 552+
  • Email & feed subscribers: 597+
Contact Ruby Slipper for a media kit.

Brands We've Worked With

National Gallery of Victoria Heide MOMA L'Oreal Melbourne Fashion Festival VAMFF The Australian Ballet Bangarra Dance Opera Australia Melbourne Symphony Orchestra Daylesford DayGet Bellarine Peninsula Tourism Royal Doulton Pandora The Arts Centre Melbourne Writer's Festival Queenscliff Music Festival Aquabelle


We are proud to be named by Voices of 2014 as one of the 30 most influential bloggers in the ‘personal’ category. Ruby Slipper were a face of Heide MOMA 2013.

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