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The Baby Vine

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Food, Arts & Craft, Parenting


The Baby Vine is an educational parenting community that puts the focus back on the everyday parent by supporting them in every aspect of their lives. We place an emphasis on meaningful, useful and worthwhile content that parents can not only relate to, but gain from. Our researched articles from experts, development play ideas, personal stories, fun videos and amazing giveaways all work together to share everyday parenting experiences in all their variety.

The Baby Vine has been created to provide quality, informative, inspirational content to a community of parents that will help them connect on their journey through the early years.

Feature Stories: we aim to share what one family/parent/child has been through and how they dealt with this, with research or expert opinion incorporated where appropriate. All our features are written to speak to parents, covering topics of interest. Parenting is such a varied experience and we aim to reflect this: we understand that not all couples sail through the trying to conceive process, not all parents-to-be experience a healthy, trouble-free pregnancy, and not all babies are good sleepers, and while we endeavor to offer advice where appropriate, the focus is on building a community of support and instigating discussion.

Your Stories: we want parents to feel assured that they’re doing the best job they can, which is good enough. There is no right way of doing things. Your Stories aim to present one parent or carer’s viewpoint that they’re willing to share with others. We want every family to feel supported in our online community and know we are all looking out for each other. We feature real people and real stories.

Food: we provide recipe ideas for both mums and bubs at different stages. We offer suggestions for when you are trying to conceive or while you are pregnant, ideas for how to wean your baby, food picks for those tough toddler years and then plenty of ways to get your preschoolers involved in the kitchen (and hopefully eating those elusive veggies). We love to hear from parents about what has worked for them, and tried and true recipes they have tested on the toughest critics – their kids.

Learning Through Play: it’s amazing how much kids learn in their first few years. Everything is a new and exciting discovery that is building on their different skills. We have a focus on low-maintenance activities that any parent can take part in, whether it’s using things around the home, or involves a trip to a local park. We get back to basics, pointing out exactly what your kids will learn from the activities along the way.

Things We Love: this can be anything from a great book for your toddler to a beautiful blanket for your newborn – any useful things we come across that we think parents might love too. It is also important to acknowledge the people behind the products, so we will profile different creatives and get to know them behind-the-scenes. Where we can, we also endeavour to offer giveaways so you have the opportunity to engage and enjoy the things we love.

Videos: with recipes and ‘How Tos’, these are short, helpful videos aiming to educate, inspire and entertain. From how to make playdough, to embroidering your baby’s first outfit, we aim to motivate you into giving something new a go.


Blogging Topics

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Blog stats (last updated March, 2017)

  • Average unique visitors: 4,000 p/m
  • Facebook page Likes: 6,200+
  • Twitter Followers: 2,000+
  • Pinterest Followers: 2,300+
  • Instagram Friends: 13.7K+
  • Email & feed subscribers: 100+
Contact The Baby Vine for a media kit.

Brands We've Worked With

Organix Kidstuff Blackmores Plum Play Pouch Cozigo All4Ella Fridge2Go Moogoo Huxbaby



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