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Cheryl Lin, Blogger, Australia

Cheryl Lin

Blogger & Stylist
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Business Chic

Your place for workwear inspiration.

Fashion, Lifestyle


Welcome to Business Chic, a Melbourne-based site established on 1 March 2010, featuring photos of professionals and their workwear style as captured on the streets and laneways of this fair city.

Some of those in this line-up adhere to strict company dress codes; albeit with flair. Others push the corporate work wear envelope, adding colour and sartorial intrigue to our streets and not to mention, workplaces.

Whether you are a new graduate, returning-to-work or a seasoned professional, the aim of this site is to provide you with local content to inform, inspire and most of all, enjoy!

Blogging Topics


Speaking video

from Cheryl Lin

Speaking video

from Cheryl Lin

Blog stats (last updated March, 2014)

  • Facebook page Likes: 1300+
  • Twitter Followers: 1700+
  • Instagram Friends: 1100+


Problogger 15 Bloggers to Watch in 2013, published 'The Little Black Dress Project' book, her exhibition of the same name was held at a major Melbourne shopping centre as part of the 2013 L’Oreal Melbourne Fashion Festival Cultural Program, Voices of 2013 Top 25 Style & Beauty Blogger, Telstra's Smartest Business Ideas Top 25 Small Business Bloggers.

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