Resources for Brands

Blogger Outreach

4 Quick Tips to Dramatically Improve Your Blogger Outreach Strategy

5 Things You Need to Know Before Contacting Bloggers

Available Advertising Models on Blogs

How to Evaluate a Blogger

How to Reach Out to a Blogger

Resources

ACCC 2014 Guidelines for Online Reviews

Blogger Connect Blogging Industry Panel

Blogger Outreach Code of Ethics from Ogilvy PR


Research

The Truth About Brands & Bloggers Whitepaper from Impact Communications

Why It's Time to Invest in Bloggers (Presented at Mumbrella360 with Blogger Connect)

Brands, Blogs & Advertising Rates (Published in B&T)

Sarah George

Dear Baby G

Parenting

Georgia Johson

Parental Parody

Lifestyle, Parenting

Kim Bayne

Life by Kimmy

Lifestyle, Parenting

Tamsin Howse

KiKi & Tea

Fashion, Health & Fitness