For Brands & PRs
Helping Brands Discover New Blogging Talent
Different from an agency and much more sophisticated than a blogging directory, Blogger Connect is an online marketplace of Australian bloggers that helps brands discover new blogging talent. Advanced search functions save brands time sourcing bloggers, and in-depth blog profiles showcase all the essential information they need on one page.
Making Blogger Outreach Easier
Word by word, post by post, bloggers have created a revolution. Leading a new era of digital publishing, by deeply connecting with their readers in a way publications have never been able to before. This makes bloggers impossible for brands to ignore as an essential part of their marketing strategy.
But this is a rapidly evolving and dynamic digital landscape brands and blogs are navigating. A digital world that has ever changing rules of engagement, which often raises more questions than answers as brands and bloggers try to keep up with each other.
We've taken the difficulty out of blogger outreach, by giving brands the essential information they need all one page. Unlike blogging directories that simply insert a link to blogs, Blogger Connect profiles contain traffic, previous brand partnerships, available advertising models, awards, a feed of their latest blog posts and more (note, some bloggers may choose to keep certain sections private). You can quickly establish confidence in a blog for your campaign, and not waste time reaching out to blogs that may not be the right fit.
Free Resource for Brands and PRs
Blogger Connect doesn't charge you to search for bloggers on the site, or take commission on advertising you secure with bloggers. You don’t need a membership or log in to search for or connect with bloggers, and we don't get involved in the communication between you and bloggers. Blogger Connect simply makes the connection possible. If you want to contact a blogger, all you need to do is click on the 'send a message' button under their profile picture.
Advanced Search Functions
Blogger Connect's search functions enable you to filter bloggers by city, category and keyword. Soon you’ll also be able to filter bloggers by unique views, social media statistics and available advertising models.
The home page displays a selection of bloggers from all categories, and options on the left sidebar enable you to filter bloggers by specific category or location. In addition to bloggers being classified by category, they also add tags to their profiles which enables you to source bloggers with specific keywords via the search function on the menu.
Available Advertising Options
Blogger Connect saves you time as you know every blogger within the community is open to advertising, and you can see exactly which types of advertising they are available for. This guide explains the different blog advertising models, and you can also hover over the information button next to the available advertising models on their profile for an explanation.
In particular, brands who would like to offer product, trips or services for review without payment, can see if bloggers are open to unpaid reviews, or are only available for paid reviews. It’s important to understand, if you’re offering a product for review that has a small monetary value such as food and household cleaning products, this may not respect the blogger's time and audience reach, and they may classify it as advertising. Every blogger is different, and the key is to be respectful and approach them as individuals.
The bloggers on Blogger Connect have paid a membership to be part of the community, which acts as a quality filter so you know they are serious about building commercial relationships. You can read more about our Quality Guidelines here.
Blogger Connect Team
Tim Martin :: Founder & Director
With over 15 years experience in online marketing, Tim is a respected speaker and educator who has led NET:101 social media and internet marketing training programs to thousands of business professionals at organisations including Nestle, ABC, Deakin University, ANZ, Brown Brothers, Lifeline, PriceWaterhouseCoopers and The Cancer Institute. Tim's presentations challenge business professionals with thought-provoking strategic insight to the social web, supported with live demonstrations of the practical tools required to operate with confidence on the ground.
Gaynor Alder :: Community Manager
Gaynor was a blogger for 5 years and is now the community manager for Blogger Connect. She is also a social media and blogger outreach consultant, and presents advanced social media courses with NET:101.
A former recruitment consultant, Gaynor has always been passionate about nurturing people's potential and connecting them with opportunity. She is dedicated to building supportive online communities, educating brands on the growing power bloggers have with consumers, and setting industry standards for commercial blogger outreach.