Blogger Connect article published in Problogger.
For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. As the community manager for Blogger Connect, one question I get asked a lot is “How many unique views do I need before I start advertising?” Secondly, it’s “How much do I charge?”
It’s not as cut and dry as looking at website and social media traffic to determine how much to charge. A blog that has 20,000 unique views per month doesn’t necessarily trump a blog that has 10,000 unique views. The blog with 10,000 UV may have a more engaged audience than the blog with 20,000 UV, which makes it a much better value proposition for the advertiser.
But are brands on the same page? Do they consider engagement rates in conjunction with unique views, or are they all about the numbers? Are bloggers respecting their worth, and are brands prepared to pay?
It’s these types of questions that led us to launch a poll on Blogger Connect to give bloggers more confidence in setting their rates, and brands insight into what bloggers are worth. We polled both bloggers and PRs/brands about unique views, advertising rates and engagement levels, and the results to date are surprising.