SEO & content marketing are synonymous terms because you can’t achieve one without the other. Even though both might look the same and differentiate between them can be difficult, you have to remember that both of them are different marketing approaches. Both concepts fuel each other and when they are combined strategically, you can easily maximise your online website traffic & conversions.
Therefore, in this extensive blog post, we are going to share some tips on how you can properly combine SEO & content marketing for obtaining fantastic results.
What Do You Mean By Content Marketing?
According to an SEO expert in Melbourne, content marketing can be defined as the process of creating as well as delivering relevant & valuable content to a specific set of audiences for attracting, converting and retaining them. As a result, you can enhance your revenue & thereby grow your business over time.
What Do You Mean By SEO?
SEO or Search Engine Optimisation is defined as the practice of optimising a particular website to enhance its quantity & quality of traffic from the organic results of a search engine. The process involves content creation, keyword research, link building and technical auditing.
As search engines are a great way to discover online web content for users, if you want to increase your website traffic organically, you need to in your website SEO properly.
When Should You Combine Content Marketing & SEO?
It’s a no-brainer to utilise SEO as a distribution channel for content marketing. So, if your audience is searching for a specific solution that your business can solve, then you’ve got yourself a new customer.
Tips For Properly Combining The Power Of SEO & Content Marketing
- Researching The Correct Keywords
One of the common mistakes that people tend to make around creating content is that they don’t perform any keyword research. So, before you decide to create any content, you have to find the keywords that your target audience is searching for, on the internet. Such keywords can help in driving profitable customer actions.
- Look For Search Intent
Writing just a helpful guide or article by targeting a specific keyword isn’t enough to rank properly on the search engine results page. You also have to analyse the search intent and match the same. Such a process is critical for the SEO process.
For instance, when people on the web search for ‘bounce rate’, they want to know the meaning of the same and how to measure bounce rate. Hence, when people search for ‘reduce bounce rate’, they already know the meaning of bounce rate and are therefore looking for expert suggestions on reducing bounce rate.
Thus, the content for each of the above-mentioned scenarios should be different. Search intent should be analysed & matched to the following set of factors:
- Content-Type (Blogs, Videos)
- Content Format (Reviews, Listicles, Comparisons, Guides)
- Content Angle (USP of the content)
- Prioritise Business Potential
If you want to attract the correct audience and thereby drive engagement, you have to focus on keywords that have the maximum business potential. In simple words – the keywords that you’ll choose should be able to rightfully represent the customer’s problem(s).
For more tips & recommendations, contact our SEO experts today. We would be happy to assist you at any moment.