8 Tender Writing Tips for Making a Successful Bid

8 Tender Writing Tips for Making a Successful Bid

When bidding on a project, the quality of your proposal can be the deciding factor in whether or not you win the job. Even if you have the best product or service in the world, if your bid is sloppy or poorly written, it will likely lose out to a competitor who took the time to put together a well-crafted proposal. So it makes sense to know the right approach to writing a compelling tender that can win bids. These eight tips will help.

Know Your Client

Before you start writing your proposal, understand the client’s needs. This means doing your research and asking lots of questions. Find out as much as possible about their business, sector and specific requirements for this project. The more you know, the better equipped you’ll be to write a proposal that meets their needs. 

Keep these tips in mind when researching the client:

  • Know their business: Research the client’s website, social media channels and annual report (if they have one). This will give you an understanding of their products, services and overall business goals.
  • Know their industry: Keeping up-to-date with industry news will give you insights into the challenges and opportunities your client is facing. This can be helpful when it comes to developing solutions for them.
  • Know their market: Understanding the client’s target market will help you tailor your proposal to their needs. For example, if you know they’re targeting small businesses, you can focus on how your product or service can save them time or money.

Write a Compelling Executive Summary

The executive summary sets the tone for what’s to come. It should be clear, concise and persuasive and give the reader a good idea of your proposal and what they can expect from reading it. 

Here are some tips for writing a strong executive summary:

  • Keep it short: The executive summary should be no more than one or two pages.
  • Start with a bang: Use strong, active language to grab the reader’s attention from the start.
  • Get to the point: Don’t beat around the bush – state your case clearly and concisely.
  • Include a call to action: Tell the reader what you want them to do after reading your proposal (e.g. contact you to discuss further, visit your website, etc.).

Make It Easy to Read

Your proposal should be easy to read and understand; otherwise, it will likely end up in the trash. 

Here are some tips for making your proposal more reader-friendly:

  • Use clear and concise language: Avoid technical jargon and wordy sentences. Stick to simple language that can be easily understood.
  • Use headings and subheadings: Breaking up your text with headings and subheadings makes it easier to read and helps the reader find the information they’re looking for quickly.
  • Use bullet points: Bullet points are another easy way to break up your text and make it easier to read. They also make it easier for the reader to scan the document and pick out key points.

Focus on the Benefits

Good technical writing and tender drafts involve keeping the client’s needs in mind. What are the benefits of your product or service? How will it solve their problem or meet their need? When you can answer these questions, you’ll be well on your way to writing a winning proposal.

Sell Your Strengths

What makes your product or service better than the competition? Include this information in your proposal, as it will help set you apart from other bids. If you have any unique features or benefits, make sure to highlight them.

Include Case Studies and Testimonials

If you have any relevant case studies or testimonials, be sure to include them in your proposal. These real-life examples will help back up your claims and show potential clients that you can deliver on your promises.

Address Any Concerns

If you anticipate any concerns the client may have, address them in your proposal. This will show that you’ve thought about their needs and that you’re confident in your ability to meet them.

Use a Professional Design

First impressions count, so it’s important to ensure your proposal has a professional design. A well-designed proposal will look more credible and trustworthy and will likely be taken seriously by the client.

Final Words

By following these tips, you’ll be well on your way to writing a tender proposal. Just remember to focus on the client’s needs, sell your strengths, and ensure your proposal is easy to read. Good luck!